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A clothing line that sells clothes for men’s and women’s departments at stores like Macy’s and Bloomingdale’s is starting to hit a real audience.
The new “Garment” line started as a clothing brand, but it’s now being expanded into an online retailer with a similar brand name, called “Garments.”
The clothing line is a throwback to the 1950s, when men and women would shop for clothes at the same time and in the same store, said Lisa Loh, president and CEO of the company.
The trend is gaining steam among young consumers, who are searching for casual clothes that are more affordable and available online, she said.
The company is taking on the big retail chains like Target, Kohl’s, Macy’s, Bloomingdale, and Target+ in a race to attract younger consumers and make a splash in the world of online shopping.
Garments is a product of a creative team of designers, curators, and stylists from the company’s Brooklyn headquarters.
The designers and designers are all men.
The curators are women, including one of the designers, Rachel Zielin, who created a line of women’s dresses called “Hands on,” which were sold at Bloomingdale.
The other designers are women and men, Loh said.
Zielin’s designers are inspired by the 1950’s.
They create styles that are wearable for women, but they are also practical and fun for both men and children, she told Newsweek.
The company is working on a range of dresses, skirts, and coats that will be sold at Target and Bloomingdales, she added.
Loh said Garments is expanding beyond its namesake clothing line to a variety of online retailers like Nordstrom, Overstock, and Amazon, where shoppers can shop for a wide range of clothes and accessories.
Garments will be available in some fashion retailers in the spring.
In addition to clothing, Garments sells accessories such as sunglasses, sunglasses cases, hats, necklaces, jewelry, and shoes.
It also sells a range from housewares to children’s clothes, and more than 400,000 items, including toys, dolls, and toys and games.
It has about 15,000 online stores and has about $5 billion in sales annually.
“It’s very easy to see the appeal of the product for kids,” Loh told Newsweek, “because it’s so casual.
The idea is to make it fun and fun to shop, so that kids can do it and be creative.”
The company has about 6,000 employees in Brooklyn and is looking to add about 3,000 more by the end of the year, Lah said.
The women who design the line are women who grew up in Brooklyn, but are working on the men’s side of the business.
The main focus is on the women, who make the clothes for the men, but not the men make the clothing, she explained.
The line was launched in June as a way to appeal to a younger demographic.
Loh wants to build on the brand’s success, and says the women’s line has had positive results.
“We’re in the process of creating a brand identity that we can be proud of and be proud to be a part of,” she said, adding that Garments has also had success selling to retailers in other countries.
Garms was one of many companies that were among the first to take on the “wear it or lose it” model, Lohan said.
She noted that while women’s clothing was always in the news and on fashion magazines, it was not considered a fashion trend until recently.
“I think it’s very empowering for women to feel like they are not alone in wanting to wear a casual style,” Lohan told Newsweek of Garments.
Lohan said she wants to keep expanding her business in the fashion industry and in fashion and beauty.
She is excited about the potential of the brand, she pointed out.
